Thursday, June 24, 2021

UK To Ban Junk Food Advertising Online And Before 9pm By 2023

 Junk food ads will be banned before 9 pm on TV, but loopholes will allow brands to continue to advertise online, under new rules announced by the government.


The ban, to come into force at the end of 2022 as part of a drive to cut child obesity, will outlaw daytime and early-evening TV slots for foods high in fat, salt, and sugar and bar paid-for advertising on the internet.

Online advertising will also be cracked down on as part of Boris Johnson’s plans to tackle obesity.

The restrictions however will stop short of the total ban which was proposed last year.

Fast food and confectionery giants will be banned from advertising products high in fat, sugar, and salt online, but there will be an exception for small businesses which hire 249 employees or fewer.

The new plans will be brought in from April 2022, with promotions on high fat, salt, and sugar food and drinks also set to be restricted in retailers.

Obesity is considered a risk factor in people falling very ill with coronavirus, as well as other health issues including type 2 diabetes, heart disease, and several types of cancer.

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