Monday, June 14, 2021

Maison Martell Announces Davido As Its New Ambassador And Face Of The Upcoming Martell Blue Swift Campaign In Nigeria

 Maison Martell is delighted to announce Davido, the singer-songwriter and record producer, as its new “Standout Swift”. He will become an international ambassador for the Cognac House, with which he shares a sense of freedom and audacity, as well as the will to pave the way for others and create a legacy for future generations.

TheGuardian

Although his songs are the soundtrack to Nigerian nights, Davido’s fame extends far beyond the borders of Africa. Over the past decade, he has raised the bar by shifting from the norm, reaching milestones that have brought the Naija music scene to international prominence. His roots in both the United States and Nigeria help to create a link for cultural tolerance amongst his fan-base, making him particularly influential among the emerging leaders who are shaping the future.

Davido launched his own production company DMW (Davido Music World) in order to inspire creativity by paving the way for talented young musicians. Like Martell, he is creating a legacy that starts – but does not end – with him.

The new Martell Blue Swift campaign featuring Davido will be unveiled later this year.

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