Sunday, April 18, 2021

LeBron James Wears the $162,000 Black Panther Watch

 The New Audemars piguet black panther watch—with a pricetag equal to a piece of Stark technology—seems designed to bring a whole new audience into the world of collecting—a client less concerned with technical specs than lionizing their favorite Marvel hero.

GQ

 And the number-one member of that new group should have been obvious. We already noted you can draw a line from LeBron James’s collaborative watch with Audemars in 2013 to this new Marvel piece. Both represented off-the-beaten-path thinking from the brand. Also, in attendance for the new watch’s unveiling? None other than LeBron. Plus, there are few people closer to real-life superhero status than James. So it wasn’t all that surprising to see him sitting on the Lakers bench Thursday night wearing the damn thing. Also this week, another stunning pair of Rolex Daytonas.

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