Tuesday, March 16, 2021

Michelle Obama aims to give a million meals in new campaign

 Michelle Obama is launching a nonprofit campaign that aims to provide more than 1 million meals to food-insecure families in connection with the debut Tuesday of her children’s food show on Netflix.


The nonprofit says the campaign was inspired by the series, which tells the story of two puppet friends who “travel the world exploring the wonders of food and culture while learning how to cook with fresh ingredients.”

Walmart and Blue Apron have jumped in to support the initiative, which also aims to “leverage the show, its characters, and Mrs. Obama to meaningfully shift our food culture toward more affordable, fun, at-home meals for families of every income level,” according to the nonprofit.

PHA President and CEO Nancy Roman told The Associated Press that the two companies will contribute funds to the campaign and raise money for it among their customers. More than half the money is expected to come from the public, Roman says.

The food service organization Genuine Foods will source and assemble the campaign’s meal boxes, which will then be distributed by local nonprofits in various cities. Roman says they will begin to roll out the campaign in cities that have the highest child poverty rates as the funds are raised.

The rollout will start in May, Roman says, and continue throughout the year. Each city deployment is expected to take place over four weeks.

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