Friday, March 19, 2021

Amazon To Produce Its First Bollywood Film

 Amazon is diving into Bollywood with its first Hindi-language film starring India’s highest-paid actor Akshay Kumar.

TheGuardian

Kumar will be the lead in the action-adventure flick “Ram Setu”, which will be released in cinemas before its streaming debut on Amazon Prime Video, the American tech giant said in a statement Wednesday.

Global streaming platforms, including Netflix, Amazon and Disney’s Hotstar, have expanded their presence in the country of 1.3 billion in recent years, including by commissioning local productions featuring Bollywood stars.

Streaming services have surged in popularity due to the coronavirus pandemic as locked-down, cinema-loving Indians turned to them for entertainment, with theatres shut for more than six months.

Amazon, which has already bet big on India with its core e-commerce business, recently ruffled feathers when it was forced to issue an apology for “Tandav”, a drama streamed on Prime.

Politicians from India’s ruling party called for the show to be banned for “deliberately mocking Hindu gods” and disrespecting religious sentiments.


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