TheGuardian
Kumar will be the lead in the action-adventure flick “Ram Setu”, which will be released in cinemas before its streaming debut on Amazon Prime Video, the American tech giant said in a statement Wednesday.
Global streaming platforms, including Netflix, Amazon and Disney’s Hotstar, have expanded their presence in the country of 1.3 billion in recent years, including by commissioning local productions featuring Bollywood stars.
Amazon, which has already bet big on India with its core e-commerce business, recently ruffled feathers when it was forced to issue an apology for “Tandav”, a drama streamed on Prime.
Politicians from India’s ruling party called for the show to be banned for “deliberately mocking Hindu gods” and disrespecting religious sentiments.
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