TMZ
General Mills announced the Lakers superstar will take over as the box cover athlete, relieving Serena Williams of her cereal duties.
The company says it picked LeBron to celebrate his "efforts both on and off the court" -- most notably, his accomplishments with the I promise program for underprivileged kids in Akron, Ohio.
In fact, LeBron will share the Wheaties box with images of kids, families and faculty from the I Promise program and the I Promise public school.
FYI, Wheaties has been putting top athletes on the cereal box for 85 years -- the very first athlete to grace the cover was Lou Gehrig back in 1934!
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